Bosendorfer AUDI

Images

Description

Audi design

The Design, an Experience – the Sound, a Pleasure: The Bosendorfer Grand by Audi design

In the beginning was the idea

The decision of the brand with the four rings to design an Audi concert grand on the occasion of its 100th anniversary is the logical consequence of the automobile manufacturer's many years of cultural commitment. "We had respect for the challenge of making a new design for such a sensitive instrument,” says Wolfgang Egger, design director for Audi. The Audi Design Center team in Munich set itself the task of dressing a concert grand in Audi garb. Finally, the Bosendorfer piano company built the first “Audi Design Grand.”

Tradition and innovation combined

The exceptional collaboration in this piano of one of the auto makers best known for its technological leadership and a company world-famous for the touching sound of its instruments has led to an extraordinary product.

Most striking about the new grand piano by Audi design is the closed side rim of the bass.

The lettering "Audi design" as intarsia made of polished stainless steel

A harmonious whole in colors and materials

In consideration of the touching Bösendorfer sound, the acoustical construction within the piano was left untouched and thereby retains everything that a genuine Bösendorfer has promised since 1828. Nonetheless, the colors of the cast-iron frame and the damper felts have been adjusted to match Audi’s brand image, from which results a harmonic and smooth interplay of colors and materials. The music rack is covered with a net material for optimal sound permeability.

The main lid, with its two-level prop stick made of metal, retains Audi’s aluminum optics. It opens in conjunction with the bass side rim and thereby permits deep insight into the instrument’s basic construction. The specially designed bench rounds out the modern image.

Perfect in form and beauty, the new "Audi Design Grand" wows music lovers and designers alike.

The leading edge of the upper case is broken with a circumferential round bevel; optically, it reduces the case’s height.

Touching in Sound – Exceptional in Design

Most striking about the new grand piano by Audi design is the closed side rim of the bass. It not only lends the instrument unusual presence and stability, it also allows it to project the bass more strongly into the auditorium.
A perfect play of interlocking covers makes for attractive joints whose flush structures are reminiscent of automobiles.

Without the otherwise typical flanges on the sides, the keybed looks as though it were slid in. The hydraulically attenuated fall board is recessed, and the respective hinge integrated into the lid.

The pedal lyre made of solid aluminum is a light metal element that hints at Audi optics...

Elegant and practical: the hinge with hydraulic damping, integrated into the fall board.

Please visit the inauguration concert video:
www.youtube.com

Please, for further details visit Bösendorfer News:
www.boesendorfer.com

A piano creates a sensation

Artists and music lovers have received the Bösendorfer grand by Audi design enthusiastically. Among them is the well-known boogie-woogie and blues pianist Axel Zwingenberger, who inaugurated the new grand live in October and, together with his brother Torsten, wowed the Audi Forum Ingolstadt.